Running a SaaS company is hard. Sales, customer support, product bugs, new features, and investors are all a balancing act. But the most difficult, and most important, part is generating growth. Growth is the difference between a side project and a real company. Growth is what gets you taken seriously. Growth is the difference between success and failure. The problem is that growing your SaaS company can feel overwhelming and unpredictable.
“Partnerships are one of the fastest and most efficient ways of scaling your software business.” –SaaS Coach Dan Martell via danmartell.com
Even if your company is lucky enough to already have a following, continued growth requires an expanding audience. The quickest and most effective way to grow is by borrowing the audience of another.